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PopCap Signs Merchandising Deal on Mobile IP

May 1st, 2012 by Arjan Olsder Posted in Brand Licensing | No Comments »

Following the success of Rovio with Angry Birds, PopCap Games has also entered into an agreement to create merchandising based on PopCap’s mobile IP. Though the deal was signed off on a large number of brands owned by the EA subsidiary, the most valuable brand in PopCap’s portfolio is without doubt the Plants vs. Zombies franchise.

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