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Posts Tagged ‘iAd’

Apple Brings the iAd to the iPad

March 16th, 2011 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

This night, Apple announced that it will start serving iAd’s on the iPad. To make use of the iAd system, you will however need to do a little integration for your apps.

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Apple Releases iAd Producer

December 21st, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »

Apple has released a new bit of software called the iAd Producer. The iAd Producer is a piece of Mac software (what’s to expect) that allows easy development of adverts for the iAd network. This is likely to be the first step from Apple to boost the iAd network.

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iAd Coming to Europe (and Japan)

November 16th, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »

Apple has announced it will finally bring the iAd platform to Europe, only six months after (a rather slow) release in the United States. iAd will also be taken to Japan through Dentsu.

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Adidas Pulled $10 Million in Advertising from iAd

October 4th, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »

Adidas is rumored to have pulled a $10.000.000 costing ad campaign from Apple’s iAd network because Apple wants to have too much control over Adidas’ creativity.

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Apple Winds Down Quattro Wireless Business

August 25th, 2010 by Arjan Olsder Posted in Companies & M&A | 1 Comment »

Through a message on the website of Quattro Wireless, Apple has announced it will be winding down the traditional business of the ad agency so it can focus entirely on Apple’s iAd platform.

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Apple’s Span of Control Holds Back iAd Growth

August 24th, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »

According to the Wall Street Journal, Apple’s tight grip on the iAd network and content is the primary reason the network is not growing as fast as both advertisers and developers would like.

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iAd Supports App Downloads

August 10th, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »

From now on, iAd’s can be used to trigger downloads from the App Store without intervention from iTunes. With this move, Apple increases the distance to other advertisers on the iOS platform.

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Mobclix Integrates iAd Support

July 22nd, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Good news for those that use Mobclix to stuff their apps with adverts. The company has announced that their new iOS SDK 4.1 will offer full support for Apple’s iAd platform.

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Apple Studies iTunes Data for iAd Placement

July 7th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

In a post on Bloomberg, Apple announced that it is aggregating userdata from millions of iTunes users to target iAd based campaigns toward the right group of app users.

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iAd Launches, Blanks Not Allowed

July 2nd, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Apple has launched the iAd program in the US. It does however advice developers to have a back-up ready when there is no ad to serve. It is not pointing toward other networks though.

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Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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