Archive for the ‘Marketing Strategies’ Category

KPN NL Joins T-Mobile NL Unlimited Data Offering

February 20th, 2012 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Dutch operator KPN holds three major mobile network labels in The Netherlands. With their Hi brand (aimed at the smartphone demographic), KPN has not only decided to ditch the internet restrictions, but also allows consumers to lease their smartphones.

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The 6th Dutch AppEvent Stats

February 2nd, 2012 by Arjan Olsder Posted in Marketing Strategies | No Comments »

A couple of times a year, Dutch and Belgian iOS developers organize the AppEvent. A full month where a paid app goes for free for a whole day. Every time they organize the event, the impact is huge both in downloads and national media response (this unlike services that provide daily free apps on a regular basis).

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Gameloft Does a ‘Fishlabs’ with Audi

March 3rd, 2011 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Following in Fishlab’s example, Gameloft also released a free racing game for the Volkswagen Group. In a new free version of Asphalt, gamers can check out the new Audi RS 3.

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Daily App Dream Launch Details Revealed

November 29th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

The new free (for a day) games portal Daily App Dream has revealed its launch details. The portal will start operating on December 3rd, just in time for the holiday season.

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Warner Bros Launches Mobile Campaign for Inception

November 29th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS, Platforms: iOS | No Comments »

Warner Bros will soon be launching Inception on Blu-Ray, DVD etc. To promote the movie, Warner Bros has thought out a very entertaining mobile marketing campaign.

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Com2Us Skips Android Market for Slice It! Release

November 24th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS | No Comments »

Com2Us has released their new Android game Slice It! exclusively on GetJar. Com2Us is the second company to bypass Android Market upon launching a new Android title.

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The Smurfs Demonstrate the Danger of In-App Payments

November 17th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »

It seems parents all over the world have something to fear from now that kids are playing Smurfs’ Village on their iOS devices as kids seem to be plundering creditcards to acquire virtual Smurfberries.

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Appitalism Merges Global App Markets

November 12th, 2010 by Arjan Olsder Posted in Marketing Strategies | No Comments »

A new portal called Appitalism is merging all the large app marketing into one big portal and so, creates a new app discovery eco system for mobile game and app publishers.

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Angry Birds go Plush for December

November 1st, 2010 by Arjan Olsder Posted in Marketing Strategies | No Comments »

We knew they were coming, but now we know the details thanks to internet toy store ToyWiz. The store has listed all the details on the new Angry Birds Plush toys from Rovio.

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Kinetik, a New Content Discovery Network from Denmark

October 26th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: AndroidOS, Platforms: iOS | 1 Comment »

The Kinetik doesn’t hook up with in-app advertising. Instead, the focus is on the ‘More Games’ section within your mobile game and use it for cross promotions.