The fund will perform seed investments in social gaming studios that are willing to incorporate their titles into DeNA’s Mobage-Town platform. An added benefit for western developers of the platform is that DeNA will also open up the doors to the Japanese market.
“With this fund we plan to support the growth and development of the social gaming industry,” says Tomoko Namba, CEO of DeNA. “This will help to incubate and grow social games, a thriving market in Japan and America.”
“DeNA’s unique leadership position in the Asian social games market provides an unprecedented level of expertise and distribution to innovative fast-growth companies,” says Namba. “As the U.S. picks up momentum in social games, DeNA will continue to stake out a leadership position in terms of strategic investment that adds to our support of companies like Aurora Feint and IceBreaker.”
Developers that wish to make use of the fund, should contact firstname.lastname@example.org.