App Stores Worth $6.2 Billion in 2010

January 19th, 2010 by Arjan Olsder Posted in Research & Stats | No Comments »

Gartner According to research from Gartner, consumers will be spending $6.2 Billion in app stores all over the world (what makes us wonder if there are any app sales channels that aren’t stores).

In total, they expect 4.5 billion individual downloads from those app stores. 80% of those downloads will consist of free titles. Bij 2013, the number of global downloads should pass the 21.6 billion and the revenue from those downloads should be around $29 billion.

“Growth in smartphone sales will not necessarily mean that consumers will spend more money, but it will widen the addressable market for an offering that will be advertising-funded,” Ms Baghdassarian added. “The value chain of the application stores will evolve as rules are set and broken in an attempt to find the most profitable business model for all parties involved.”

“Application stores will be a core focus throughout 2010 for the mobile industry and applications themselves will help determine the winner among mobile devices platforms,” said Carolina Milanesi, research director at Gartner. “Consumers will have a wide choice of stores and will seek the ones that make it easy for them to discover applications they are interested in and make it easy to pay for them when they have to. Developers will have to consider carefully not only which platform to support but also which store to promote their applications in.”

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.


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