Glu’s Secret to Keeping Review Scores High
Monday, 10 November 2008
Ever wanted to know how Glu acquires such high averages with their mobile game reviews? We have received a shocking e-mail conversation between a territory manager and a reviewer.
To protect the names of the employees involved, we deleted all references in the e-mail that they sent to a review site that requested a mobile game from them;
Ahoj xxxx,
I'm territory manager for XXX at Glu Mobile and YYY is Marketing Manager for the same region. We will be happy to support you with Race Driver Grid and all other hits we have, however I need to admit we need to accept any reviews you made. I mean we will not review every word or give you any advise what to write, but we will not allow publishing these reviews with low points given to our titles (for example less than 8/10).
Hope you are fine with this only one restriction and can understand it. Anyway just let us know which materials you need exactly and we will provide you with it (phone model for testing games, screens, promo text?).
Many greetings,
XXX
territory manager XXX
glu mobile
mob: XXX
http://www.glu.com
get glu'd to mobile entertainment
As you can imagine, the average scores of their mobile games are highly important for Glu when communicating with press and investors. We would love to know if any of the big quality channels like PocketGamer, IGN and AirGamer gave in to Glu’s demand.
UPDATE: Glu commented to this issue here.
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As if Glu was the only 1... GL owns the biggest review-site in french, and they have a team of ppl browsing the web for bad publicity, so plz don't act like if this is something oh - so - special.