MoConDi Turns to Mobile Viral Marketing of Mobile Games
Monday, 21 January 2008
MoConDi finally announced the release (and success) of their MeYou platform which they have been working on for over two years.
The platform runs on three carriers, including Vodafone and 3 Italy. The platform allows mobile game consumers to recommend mobile games to eachother, more or less like the N-Gage 2.0 platform would.
Currently, 1.6 million users are signed up to the service. 60% of thempurchased a mobile game in the past and 64% of the users recommended a mobile game. 24% of those actually purchased a mobile game.
Running the MeYou platform reduces storefront costs for operators. MoConDi says 20% of the costs can be eliminated.
The mobile marketing market is currently estimated to be worth $ 1.8 billion and is set to grow to $ 24 billion by 2013 (according to ABI). Since a big part of this marketing is for mobile products, there is a clear opportunity for a platform like MeYou.
To aid the viral effect of the MeYou application, users are rewarded with credits for sending recommendations. When users send others a recommendation, the other user will receive a link to the content and to the MeYou application.
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hi, this is an old concept. . . I would love to see something using the mobile technology for viral marketing not as it's already being done for decades on pcs. Nevertheless very good work!