- Representative sample of 1.000 hard-core gamers in The Netherlands and Belgium – 20% of hard-core mobile phone gamers indicate serious interest in monthly game subscriptions – 23% of mobile phone gamers prefers to buy games directly at their network operator – survey presented at 3GSM in Cannes
Amsterdam, The Netherlands, February 10th 2004 – Overloaded, a leading developer and publisher of video games for mobile phones and InsideGamer (www.insidegamer.nl), a leading online video game news and community portal, today released their first mobile phone games study into the habits and trends of mobile game consumers in the Netherlands and Belgium (Dutch speaking).
The survey of a representative sample of 1.000 hard-core gamers in the Netherlands and Belgium reveals that 20% of mobile phone gamers would be interested in a games subscription when offered by operators or portals. Next to that, mobile phone gamers are not frequent users of other mobile phone content; 58% indicated to never download ringtones and 79% indicated never to download wallpapers.
Summery of some other key findings:
- 29% of hard-core gamers download games to their mobile phone on a regular basis
- 18% of mobile phone gamers are female
- 72% of mobile phone gamers are between 14 and 25 years old
- Mobile phone gamers prefer Nokia (41%) and SonyEricsson (17%) phones to play games
- 52% of mobile phone gamers uses a pre-paid phone
- 48% of hard-core mobile phone gamers indicated to download on average 1 game every month and 19% indicated to download on average 2 games per month
- 38% of hard-core mobile phone gamers indicate to download games based on reviews and recommendations from friends
Ashu Mathura, Managing Director of Overloaded: “At Overloaded we differentiate between 3 possible mobile phone game consumers: non – gamers, casual gamers and hard-core gamers. In our experience, it is very difficult to activate the non – gamers (coach potatoes) to play games at all. Being part of Endemol gives us excellent access to this group, but we prefer to focus on hard-core gamers. This survey gives us an in-depth insight in the behaviour, habits and trends of this very important consumer segment”.
Ashu Mathura will present some of the key findings at 17.02 in Cannes at the 3GSM conference. Parties interested in receiving a more elaborate summary of key findings can request a copy at the Overloaded booth at 3GSM in Cannes CZ.19 HALL 5 from 14.02 to 17.02.
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Very interesting figures, curious for your presentation at 3GSM, will you put it online afterwards?